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Helpers and Hotspots
Knowledge Centered Support
Product Marketing and Growth
elevio is a SaaS product aiming to change the way companies think about the creation, delivery and improvement of customer education.
We’re a VC backed Melbourne based startup who have to date grown to serve over 500 companies worldwide with their in-app customer education efforts, ranging from fresh startups to billion dollar success stories like Atlassian, Dell, SportsIllustrated etc. With a solid product, we’re currently serving over 1.5 million help articles per month to our customers users.
So far, we’ve done this without a marketing team, or a marketing plan, but mainly relied on word of mouth / referral (clicks on “powered by elevio”). So far, things have worked out pretty well for us, but it’s time to turn things up and get someone on the team to steer the ship with our positioning, messaging, and growth engines, and help us open the floodgates.
This is where you come in. You won’t be sorting through someone else’s mess or “picking up where they left off”. Instead, You’ll be given full control over the marketing efforts from the ground up, and influence in product decisions that will help the short and long term growth of elevio.
This is your chance to:
Take a company from 1 to 100
With equity, own a piece of the growing pie
Be a crucial part of changing the way companies think about customer education
Take a naturally viral product, and create flywheels to increase growth
Work with a team that can implement your product ideas, fast
Have free reign to try left of centre weird tactics, and see what sticks
Be able to use millions of data points to test and hypothesise
Collaborate with the founders on the positioning and messaging of the company
Go deep on the product and engage with customers in new, creative ways
Find, evaluate and utilise different channels to find what works best
Test and iterate on messaging, marketing materials and advertising campaigns
Work with the design team on marketing campaigns
Manage and iterate marketing and advertising campaigns where they make sense
Work with the dev team to orchestrate any product marketing efforts
Talk with customers to learn more about their unmet needs, and how we can utilise those learnings
Ideally you’ll have worked with a SaaS product in the past, and helped with their growth
3+ years experience in a role covering things like product marketing, sales, growth
Track record of improving the right charts in the right ways
Driven by metrics, and scrappy, we’re not looking for a cookie cutter, but someone willing to fight their way through
Strong ability to use words in a powerful way to convey our vision succinctly
Be comfortable working with data / stats / metrics about visitors, product usage, market analysis etc, to help formulate plans for growth
What you get from us
The space you need to work, and the support you need to make it happen
Flexible work options that suit you
Direct involvement in determining the direction of the product
Time and support for your own learning (e.g. conferences)
Tools you need to get the job done
Monthly lunches, always-stocked drinks fridge and a few other nice perks
If you're interested please get in touch at firstname.lastname@example.org, we would love to meet you.
To be considered, you must be registered to work in Australia, and willing to work from our location in Melbourne CBD
Apply for this position
Anything to add?
I have the right to work in Australia